DEFINE YOUR AUDIENCE, CREATE CLEAR MESSAGING, POINT OUT THE BENEFITS AND SHOW, DON'T TELL.
The best marketing is one that usually never feels like marketing. To achieve that, you have to ATTRACT and not INTERRUPT.
What's a better way than actually understanding your audience, their needs and problems so your messaging and product can be created FOR THEM.
Many successful businesses, from solopreneurs to startups, use this approach to fuel their growth. So why not use it for your own business? It simplifies marketing into a fundamental framework for discovering your audience, engaging with them, and turning them into loyal supporters of your brand.